Billions of dollars pour into energy efficiency

Energy Efficiency Investment TrendWell, Gil, solar isn’t the only clean energy industry that shows promising growth. According to Elisha Wood, investors and the public are backing energy efficiency with their cash.

“VCs and angels—have targeted the energy efficiency as the next frontier in green tech investing,” the report said, noting that “a slew of money” was channeled into software technologies that manage energy use, as well as electric and hybrid cars.

Along with biofuels, energy efficiency was hot with investors, and could overtake solar and wind, which have been out front for several years.

Clean Edge sees much the same in its annual clean energy job trends report. Noting the “seven direct jobs per million dollars invested,” Clean Edge sees building retrofits as having the “most bang for the buck” as a cost-effective job creator. “Energy efficiency companies around the world are proudly proclaiming, ‘Now Hiring!'” Indeed.

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Many of us have been talking up energy efficiency for years . . . since the ’70s! I host shows for HGTV and the diy networks, and they’ve been uninterested in energy-efficiency in their prime-time shows. Even now, energy efficiency is a hard sell because they don’t see the aesthetic “Wow!” factor.

Because of that, I’ve started my own Deep Energy Retrofit project to spread the word about renovating older homes to cut their energy use in half or more. Check out to see the blog and video series — basically, Deep Energy Retrofits have the potential to solve our Economic, Climate Change, and National Security problems while giving us lower energy bills, a hedge against energy price spikes, and a healthier, more comfortable home. That’s a “win-win-win-win-win” situation if I ever saw one.

After the DER, clean energy like solar can take care of the rest . . . also, we’ll be freeing up energy resources to help get us ready for the SmartGrid and SmartHome technologies AND plug-in hybrids. Energy Efficiency is the first step, though.

It’s the cheapest step, too. Using “off the shelf” technologies to slash our energy use costs 1/6 as much as creating new energy from CCS coal (if that can be done at current cost estimates, and if it works), 1/5 as much as energy from new nuclear, and 1/3 as much as a new, dirty coal plant. That, and it’ll put a lot more people to work than building another plant.

Thanks for your work —


Comment by Jeff Wilson on January 27, 2010 3:08 pm

We should put more Americans to work building clean energy facilities — and give rebates to Americans who make their homes more energy-efficient, which support clean energy jobs,” The energy management system gathers information from one or several buildings to acquire ways to improve energy efficiency and operations.

Comment by natural causes of global warming on March 2, 2010 9:05 pm

Before solar or renewable energy sources are installed on buildings, buildings need to be more energy efficient. That means better weatherization and insulation, smarter lighting and controls, and more efficient heating and cooling.

Comment by natural causes of global warming on March 3, 2010 12:54 am

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